World Surf League

The WSL is the NBA of surfing, where the world’s best surfers battle it out for the World Title. As the Copy Director for the international league, I created video promos used across social, broadcast, and paid ads. I directed strategy and executed daily content for our email and push notification list of over 1.1M active users. And I led a complete rebrand of the brand’s tone of voice, copy style, and messaging strategy.