Candy Crush

To build new audiences and promote the WSL Finals, I helped create a first-of-its-kind sports partnership with Candy Crush Soda. My pitch resulted in a “Surf Season” in-game tournament experience, a social sweepstakes to win a custom signed surfboard, and on-site activations at the WSL Finals event. In all, our Jelly Slater-led partnership created 2.3 billion impressions in our most crucial time of the season.